- By Camila Ante
Depending on the platform, the algorithm will work differently and in some social networks it changes from time to time. The reality is that not only is it enough to create content, publish it and thereby create a community of loyal followers, it is necessary to know what aspects each programming rule evaluates.
By knowing the rules of each particular system, you will be able to create the necessary strategies for your account to be successful and to fulfill the objectives for which it was created.
They may work differently, but in the end the benefits of evaluating each algorithm are the same for all social networks. I will detail them here below:
It is important to have knowledge of the algorithms because with them you can create better digital marketing strategies.
You will understand the automation and selection processes, and with this you will discover which content works best for you.
- They allow you to learn how to segment and classify your posts so that your followers have a better experience.
- You will learn to create quality and interesting content in order to be relevant on the platforms.
- The algorithms optimize the content so that users stay longer on social networks.
- By analyzing each one, you will study which social network you should focus on the most.
- By understanding how they work, you will know how you can achieve greater reach or visibility of your content.
How does it work in each social network?
Be it Twitter, Instagram or any social network, its function is to provide you with personalized information through different systematic operations, but each one has its own algorithm that works according to its objectives.
The Instagram algorithm evaluates a lot the actions of each user, the location of each profile, the hashtags used, the interactions with the audience and above all the quality of the content you publish. Advertising increasingly plays a very important role and as time passes, brands manage to create more personalized experiences for their customers through this social network.
On the other hand, Facebook, which owns Instagram, analyzes your circle of friends, the content you interact with the most, and the time you spend on the platform. This social network is very intelligent when it comes to collecting your data, since one of its strengths is the creation of advertising campaigns, and by knowing the interests of users well, it better understands how it can segment and reach more people .
Then we come across Twitter, which gives importance to the style of tweets you frequent, the profiles with which you interact the most, and it also analyzes you to show you in a section those news that you might have missed depending on the things that interest you.
There is also YouTube, which depending on the videos you watch, will suggest playlists that you might like. Do not forget about LinkedIn, which, despite being considered very professional, also studies your work interests and your interactions.
I can't fail to mention TikTok, which grew very fast. Its algorithm is focused on the user experience.
