- By Camila Ante
There are a wide variety of digital marketing trends that, depending on whom, can be very effective or, on the contrary, counterproductive. For this reason, in the following list we will detail each of the new trends and how you can take advantage of them with luxuries and details. We suggest you pay attention.
1. Visual search
This is one of the trends that still does not go out of style, since, to this day, it is still widely used by clients and Internet users. What does it consist of? Basically, it is about taking advantage of image recognition technology to locate a specific search. To give an example: a logo of a business to get your website.
In the e-commerce sector, this is a great ally that can help you sell each of your products. Since, in this aspect, the image search is a powerful tool, because in simple terms, it focuses on looking for real objects in the physical world. And what better way than through images to achieve it?
It's certainly nothing new, however, we assure you that it will dominate digital marketing trends in 2022. So our advice is to keep looking for ways to make the most of this strategy.
2. Advanced SEO strategies
If we are talking about getting a larger audience to visit your page, then you must understand how artificial intelligence works. In this regard, we can mention the different SEO strategies that allow the page to be positioned. In this way, you will be able to get more user traffic and, as if that were not enough, appear in a higher position in the searches.
In digital marketing, those who know how to work with artificial intelligence and make the most of it will always predominate. This, together with marketing automation can bring great benefits, since it is a reality that managers must focus on strategies and how to enhance the conversion of the funnel, as well as the choice of keywords and the elaboration of friendly texts with AI technologies. .
Attacking and getting the right audience is much easier through this marketing trend. Why? Because users are the ones who quickly and easily get your business, as well as your products. So you will have a clearer idea of who can be considered your target.
3. Storydoing
This strategy is one of the simplest, but one that manages to take full advantage of the interests of users. What does it consist of? It is very simple, it seeks to involve the potential client in a story, and in this way live a different experience with the business. Thus, you can generate a great impact and a better reception in any public.
If what you are looking for is to get the client to become a lead, then starting by relating them to your publications and understanding their needs and interests is essential. And this strategy is ideal to cover all these previously mentioned characteristics. We can take as an example any business that has performed an unparalleled feat for the enjoyment of the public.
4. Customer relationship management and humanization
CRM, or Customer Relationship Management, is one of the most popular strategies that aim to remain standing. And it is easy to know why, since users are always searching for new social networks that allow them to enjoy a different experience. And, it is the job of every business to know how to make the most of these digital marketing trends.
Adapting your content and, above all, humanizing it on the different platforms with different functionalities will allow you to fully exploit each of these, as well as enjoy a wider audience. Even those tools like WhatsApp can be an incredible ally for new businesses looking for frequent or loyal customers.
Everything points to a change that can lead to the evolution of these social platforms. And, knowing it is vital to create a lasting bond between brand and user. Automating this strategy can be extremely useful in getting customers to buy or be attracted to your product, without overloading your marketing department workers.
5. Google and voice search
This is one of the most promising new trends in digital marketing that not many would expect would be so widely used. However, Google released information regarding its voice search tool and it turns out that more than 20% of total searches are through this tool.
There is another marketing strategy that is directly affected by this strategy, and we are talking about SEO. For what reason? In simple terms, those who search for this tool will not pronounce what they are looking for perfectly, nor speak as they write, so there is a possibility that they will deviate from their search. Although in principle, Google takes these details into account.
It is important to understand that one of the main reasons for its success is that it is much faster to speak than to write. Therefore, the renowned brand also ensures that in the future this tool could significantly improve its efficiency. So the strategies they can provide will be of great interest.
6. Chatbots and artificial intelligence
Knowing about chatbots and how to use them can help your business have a more pleasant personalized experience for all users. This can be considered as one of the most avant-garde digital marketing strategies, effective and of great help for those who have ecommerce. Why? You have the ability to resolve purchases without the need for customer service.
What factors must be taken into account? This works through artificial intelligence and automation, both of which, alone, are incredible for taking advantage of new trends in digital marketing. However, fused, and working in conjunction with augmented reality technology, the experience that your consumers receive can be much greater.
There is a wide variety of strategies that you can put into practice in 2022. So it depends solely on you and your level of creativity to exploit its benefits. What are you waiting for to start enjoying a successful business? Dare to try these new digital marketing trends to get a more successful business.
Source:Hotmart
