5 tools to measure your advertising campaigns

Measuring the results of your advertising campaigns has two fundamental purposes: first, it allows you to optimize your budget and allocate it to the strategies of your campaign that generate greater and results, and, secondly, it allows you to obtain the highest return on your investment. .

 

If so far you have not verified the results of the time and money you have invested, most likely you are wasting a large portion of your resources. Here are the main tools for you to put into practice with your campaigns.

 

 

Google Analytics is one of the most complete tools that you can use to measure, not only the results of your advertising campaigns, but several things within your marketing strategies. You will be able to measure the performance of your website by showing you how many visitors you have in real time per hour, per day, per week, among others. In addition, you will know from which city or country they visit you, the portion of traffic that comes from your advertising ads, the performance of your ads and the analysis of social networks.

 

Kissmestrics gives you the opportunity to track the users of your website and, at the same time, it offers you data about purchases, the URLs they visit, where they come from, the articles that interest them, which ad brought them to your site, which banners catch their attention and where they click on your website.

 

Sprout Social is the perfect tool for community managers, as it is used both for managing social media profiles and for measuring the number of interactions, clicks on the ads you posted, reactions, among others.

 

AdEspresso allows you, specifically, to analyze the profitability of your paid ads on Facebook Ads for free.

 

AgoraPulse is one of the most complete tools when it comes to tracking your advertising campaigns. Thanks to its ability to schedule publications, create private messages and access all kinds of information about your users, it becomes a very powerful tool. Its application called Agora Plus Barometer gives you the opportunity to compare your metrics with those of other websites. Thus, you will be able to know how your company compares based on the fans reached, the engagement, the negative feedback, the organic reach, the CTR, among others.

 

 

 

The success of your advertising campaigns depends on the objectives you are trying to achieve.

 

Metrics alone don't tell you anything if you don't have a clear goal to determine if the results you're getting are in line with your expectations and your overall marketing strategy.

 

Now that you know this, go ahead and create personalized advertisements using your CRM data. In this way, you will know if those results are truly translating into leads and customers.