- By Camila Ante
Over the years this algorithm has evolved and its latest update in 2021 brings important news that, as a company, you should know. Knowing how it works and its characteristics, you can work on strategies that help you increase the reach and notoriety of your posts or your stories.
1. Goodbye to chronological order
Until recently, posts appeared on users' Instagram wall in chronological order, but this is no longer the case. Now, when you upload content, it is shown to approximately 10% of your followers.
If it works and your followers interact with it, giving likes, commenting or sharing, it teaches more people, even being able to show itself prominently in hashtags or in suggested publications.
For this reason, it is vital to take maximum care of the publications and always seek interaction. This way you are more likely to have your content reach a greater reach. For this it is important that you study your audience well and share relevant information with them, bet on strategic hashtags and always answer comments.
2. Likes are not so relevant anymore
As you probably already know, the likes have been losing weight in the Instagram algorithm and, in fact, in many of the accounts you can no longer see the exact number of “likes” that the posts have. Although it does not happen with all profiles, this will be extended until it is fully implemented.
With this change, Instagram now gives more importance to comments, saves and shares. What's more, the social network rewards content that generates debate, those in which users express their opinion on a particular topic.
What can you do? Since the "likes" are numbered, focus on creating content that is committed to increasing comments. For example, an idea may be to create infographics that your users are interested in sharing, posts that directly appeal to the reader for their opinion or, why not, surveys and questions.
3. The scheduled posts, yes or no?
Instagram rewards the most active users by offering them more reach. That is why it is essential not to depend only on scheduled posts. Thus, it is recommended that you log into your account and interact with your followers whenever you can.
The result? More visibility and more reach for your posts!
4. Be careful with the stories
As we already told you, the new Instagram algorithm in 2021 also works in stories.
But how does it work? Any Instagram story is shown, first, to followers who are interested in your content. Then, to the users with whom you speak privately and to accounts that are geographically close to you. Finally, it is taught to people you know in real life.
Therefore, it is vital that you invest time in interacting with your most loyal followers and with content creators who are related to your business. In this way, the reach of your stories will also increase.
In addition, as with posts, you can create interesting stories that invite your users to participate: surveys, questions, challenges ... and, of course, direct and answer the questions of your followers. It all adds up!
5. Use all the new Instagram features
In its fight to compete with Tik Tok and other new platforms, Instagram does not stop implementing new functionalities such as Reels.
Don't stop using it! Did you know that Reels videos offer three times the reach of a post in the feed? Take advantage of this advantage to position your brand!
What did you think of this article about the Instagram algorithm in 2021? We hope you find it useful and remember, if you need help to improve your business account, do not hesitate to contact us. Our team of professionals will be in charge of increasing the visibility, engagement and reach of your publications.
