How to use Facebook groups to grow your business and engage your customers

With the power of corporate Facebook groups, brands today have the opportunity to build fan communities in a way that simply wasn't possible back then.

 

 

Facebook pages serve the same purpose as your personal profile: they are a platform to convey a point of view and create an authentic public presence with images and posts.

 

It's like you're planting a flag on the internet - we're here, we sell craft beers (or another product), so get used to it!

 

Your company's Facebook page is your official Facebook identity, with which you face the public. This is a place for your business updates and practical information. It is visible to anyone on the Internet through search engines and only official representatives of the brand can create one.

 

With a Facebook business page, you can collect audience analytics, add a call to action, or useful apps and services. You can also like and comment on posts like a Facebook page, giving those thumbs up on behalf of the business.

 

On the other hand, Facebook groups are a place for your fans / clients / readers to come together in the same place to talk about how much they like your brand or company. This is a place for discussion, weird memes, gathering around common causes, learning from your product, accessing exclusive knowledge, or falling in love with someone who loves a company as much as you do.

 

You may want to start this group to spark conversation, or maybe a super fan wants to start one. You can choose that the groups are public or private. Either way, the focus here is to create an authentic and loyal online community.

 

Conclution? Pages are for broadcast. Groups are for conversation.

 

 

The people in your Facebook group are probably your most loyal consumers or fans. They are spending their free time thinking and talking about your business on purpose. No one is forcing them to participate.

 

Here's an opportunity to access valuable data from the people who know your brand best. Observe, learn, ask for feedback, and then use that information.

 

 

Here's an important piece of information: customers are loyal to companies that treat them well. Inviting fans to be part of a community and engaging with them directly and regularly shows that you care, and this builds invaluable loyalty and trust.

 

If you want to take your customer relationship to the next level, a Facebook group is a great way to get serious about this.

 

 

The Facebook algorithm is designed to prioritize the content of Facebook groups that have high levels of engagement. The more you and your group post, the greater your reach in the news section. You will be a star, darling! A star!

 

How to create a Facebook group

How to create a Facebook group on your computer:

• Click create at the top right of Facebook and choose the group.
• Pick a group type: are you a club, a team, or something else entirely?
• Choose a group name (ideally something that is easy to find, if you are planning a public or private but visible group).
• Add your group members and choose your privacy preference.
• Click create.
• Personalize your group with a cover photo and description - be sure to include your group's purpose and any policies on member behavior and membership rules.

 

• On your home page, select the menu (the three horizontal bars that appear at the bottom right hand side). Then click Groups.
• Select Create new group.
• Add your group name (ideally something that's easy to search for).
• Choose a privacy option.
• Click Create.
• Search and add members.
• Customize your group with a cover photo and description. Be sure to include the purpose of your group and any membership and behavior policies that you think are relevant.

 

How to create a Facebook group on Android

• Click the plus (+) icon that appears on the top right.
• Enter your group name, add members, choose a privacy option, and select Create.
• Enter a friend's name in the search box and click search.
• Click add selected once you have selected the friends you want to add to your group.
• Customize your group with a cover photo and a description; Be sure to include the purpose of your group and any membership and behavior policies that you think are relevant.

 

How to create a Facebook group fo companies

• Click Pages in the menu on the left side and select your page.
• Select the groups tab in the left column. (Can't see it? Go to the section to manage the tabs and the sections of your page to adjust the visible tabs and try again.)
• Click Create group. From here you can add members and personalize your page with a photo, description, and policies.

• From the Facebook feed, click the menu button (the three horizontal lines) and then select Pages and click on your page.
• Click more (three horizontal dots) at the top, then select Groups.
• Click Create group.
• From here you can add members and personalize your page with a photo, description, and policies.
• And don't forget the secret power user step five: Once you've created your group, integrate it into your Hootsuite Dashboard for quick and easy posting and replying (especially if you're managing more than one group).

 

How to post to a group

• Select Groups from the menu on the left and click on your group.
• Click Write something!
• From here you can create a post, share a photo or video, add a poll, create an event, and more.
• To post to a Facebook group from a mobile device (iPhone or Android):
• Click on the menu icon (the three horizontal bars), then select Groups and click on your group.
• Click Share something or Write something.
• From here you can compose a post, share a photo or video, add a poll, create an event, and more.