- By Camila Ante
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Nine types of hashtags for your company
If you add hashtags to your posts, when someone searches for them, your content can be shown. This will increase your visibility among different audiences. Here are nine different types of hashtags that you can use for your business:
- Hashtags that indicate what your product or service consists of (for example, #sueter or #cafeteria).
- Hashtags that indicate your niche in the sector, (for example, #fotografodebodas or #fotografodeviajes)
- Hashtags for Instagram communities in your industry (for example, #panaderoseninstagram or #instagourmets).
- Hashtags for seasons or special events (for example, #whiteday or ## dianacionaldeldonut).
- Hashtags that include locations (for example, #pastrynyc, #madeintoronto or #sydneysweet).
- Hashtags of the day (for example, #Monday of Motivation, #Tuesday of tips or #Wednesday of well-being).
- Hashtags with relevant phrases about what you do, such as #secreativo or #amordepan).
- Hashtags with widely used acronyms (for example, the English expressions “outfit of the day” and “quote of the day”, which could be translated respectively as set and quote of the day, give rise to #ootd or #qotd).
- Hashtags with emoticons (for example, # shoes👟 or # 🌞).
Use different hashtags in your posts and stories to reach different communities. For example, let's say you have a bakery in New York. You could use #nycbakeries and #bakerslife to reach those who are specifically looking for bakeries in this city and those who are interested in your day-to-day life as a baker respectively.
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Four tips for reaching more people through hashtags
Now that you know the types of hashtags you can use in your posts and stories, try these four tips to get more reach with them.
- Check the popularity of the hashtag
When you search for a hashtag, you will be able to see how many times it has been used. Combine hashtags with different levels of popularity to reach different audiences. For example, you can reach a very broad audience with #foodtrucks, a smaller group with #dcfoodtrucks, and a very specific group with #koreanbbqfoodtruck.
- Create lists with the different types of hashtags you want to use
For example, you can create a list related to bakery (for example, with #nycbakeries, #bakerslife, #bakers, or #croissants) and another about bakery products (with #nycpastries, #croassantdechocolate, or # 🥐).
- Add new hashtags to your list
Write a hashtag that you have already used and notice similar options that appear automatically during the search. Change the hashtags frequently to find the best match.
- Check the statistics to know the performance of the hashtags
Tap "View stats" on your post to see hashtag impressions, that is, the number of views people are getting through the different hashtags you're using.
- Create a hashtag for your business with these four suggestions
Create a hashtag to get your business recognized on Instagram. With these four tips, you can create a hashtag and start using it:
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Choose a hashtag for your business.
It can be as simple as #yourcompanyname. It is very important that it is easily remembered and is not too long.
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Encourage customers to use your company's hashtag
When you've created it, remind customers that they can use it by sharing it in stories or mentioning it in the text. In this way, your followers will be able to touch the hashtag and see other publications about your company.
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Follow your company's hashtag
Keep track of posts that use your company's hashtag. Find your company's hashtag and tap "Follow."
Create hashtags for special events or product launches
For example, let's imagine that a local ice cream company called Tasty Creamery is celebrating its 50th anniversary. You could encourage customers to use # tastycreamery50 when posting at the party. In this way, those who touch the hashtag will be able to see all the publications of the party.
- Five ways to connect with other people through tagging
You can keep in touch with your community by tagging or mentioning other people on Instagram. The people you tag or mention will receive a notification, which could encourage them to stay in touch with your company.
Here are five strategies to connect with other people on Instagram by tagging or mentioning them:
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Tag and mention your customers
Share photos of your customers as they use your product or service (after obtaining their permission). Do not forget to ask them the name of their accounts so that you can tag them and mention them in the text.
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Encourage other people to tag you in their posts
Having customers share photos and videos of your business will allow you to create more content and also build your credibility. Also, consider including your business username on physical products (such as receipts, business cards, or price tags) so that people will remember to tag you.
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Label and mention other companies
Think of complementary companies that you can establish a relationship with on Instagram. For example, let's imagine you have a yoga studio. You could share a story about yoga mats and tag the company that makes them.
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Create a location tag for your business
If you have a physical store, you can also create a location for your business. To do this, your Instagram account must be linked to a Facebook page that you manage. For more information on how to take this step, click here. The Facebook page that you manage must also have a physical location associated with it. When you link the accounts, the location will appear on Instagram. This setting will not modify previous posts in which previous or incorrect locations have been used.
Once you've created your business location, encourage customers to add it to their photos and videos when they visit your physical establishment so that their followers discover your business.
Don't spam your tags
Always make sure to tag or mention people to whom this content is truly relevant in your photos or videos. Don't tag accounts that have a lot of followers if you don't have a relationship with them.
